From Dull to Dazzling: Website and Sales Copy That Converts
Is your website putting people to sleep faster than a documentary on paint drying? Are your sales pages about as exciting as watching grass grow?
It's time to kick off those metaphorical shoes and let The Barefoot Copywriter breathe new life into your online content!
Why Barefoot Copywriting for Your Website and Sales Pages?
Your website and sales copy should:
✔️ Make your ideal clients devour your content like it's the last slice of pizza at a surfers' beach party
✔️ Sing your brand song so loud it's like you're belting out a sea shanty from the crow's nest of a pirate ship
✔️ Have the best people clamouring to work with you (and happily throwing their hard-earned doubloons your way)
✔️ Be the absolute love of your digital life (move over, Instagram - there's a new obsession in town)
Barefoot Copywriting provides done-for-you website and sales page copywriting services that perfectly blend brand messaging and conversion-based strategy. Oh, and I throw in the occasional nautical reference and adventure joke for free.
You're welcome.
So, what do you actually get with a premium website and sales page copywriting service?
Hearts on fire, money in the bank, return clients, loyal advocates. (And words. Lots of words. For websites and sales pages that'll make your competitors weep with envy.)
But not just regular words. Words that make your ideal client feel a tingle of excitement that they might get to work with you or buy your stuff. So getting their hands on your brand almost feels like discovering a hidden treasure map (but without the risk of running into cursed Aztec gold).
But here's where I make it more difficult than navigating a ship through a storm:
You probably need more than plain ol' copy.
Because – I'll let you in on a secret – website and sales page copy without solid brand foundations are just pretty words on a screen. They look nice. Don't do much. And we're not talking fonts and colours here, matey, we're talking brand. The guts and glory of your business.
So, when I first write for you, we'll sort out:
Who you are (beyond just another face in the digital crowd)
What you do (that makes you the Jack Sparrow of your industry)
Who you do it for (your ideal crew members)
What they need (their buried treasure)
How you should communicate with them (and where)
And – most importantly – how you're going to make them cry happy tears of, "Shiver me timbers, I finally found you!"
Then! Then I'll write you the crispest copy this side of Davy Jones' locker.
No imitation flavours here!
My superpower? It's empathy (and a dash of adventure-seeking intuition)
Look, there's absolutely nothing like spending your entire life trying to avoid being such a bleeding heart, softhearted, soak-up-everyone-else's-feelings empath... only to find out it's exactly what makes you ragingly brilliant at crafting website and sales page copy.
So yes, I have processes and resources and ways and means of getting all the words out of your brain and heart and translating them onto a digital page.
But I also have an almost spooky ability to:
Hear the words you're not saying (like a conversation with a mermaid)
Feel beyond the block of whatever's getting in your way of finding the right words and teasing those babies out (like coaxing a shy octopus from its hidey-hole)
Put the words you've already meant to say in the order that makes perfect sense to you so reading them makes you have a bit of a sob...
...while knowing they're going to do the same for your next best client.
I am ragingly mediocre at most other aspects of my life (just ask my surfboard what my balance is like) but this?
This is a gift from the copy gods!
Hands up if this is you!
✖️ You don't want to worry about non-converting website or sales page copy for a day more, and you definitely do not want to write the darn stuff yourself
✖️ You have no flipping idea what your brand voice should sound like on your website or you know you sound just like every. single. one of your competitors and it's driving you bananas
✖️ You've been burned before with a (cheaper?) copywriter who just wrote you some pretty words they liked for your site – words that don't really sound like they've ever, ever come out of your mouth
✔️ Your brand or business is established or growing exponentially and your digital presence is so far behind you don't even recognise it as you
✔️ You know you can sell like a boss once you get that ideal client on your website or reading your sales page. You know how to turn them from first-timers to raving fans and massive advocates: in short – you have something flipping awesome to sell
✔️ You're open to the (tiny) time investment it'll take for me to flip open your brain and magic your brand onto your website and sales pages and the (slightly more) dollar investment it'll take to get me on your team
Waving them in the air like you really do care?
Let's take this website and sales page copy to the next level!
This gift I'm bursting to share with your website and sales pages
Oh look! I've planned out our entire relationship
(totally not creepy i swear!)
